The popular Homebrew Alley competition returns for 2019 with the chance for the winning brewer to have their homemade creation served on tap throughout the fall at Ariccia Cucina Italiana and Piccolo 241.

Homebrew Alley

Homebrew Alley was designed to allow home brewers the opportunity to showcase their beer to the public and give our guests another perspective on different brewing styles and methods. Several breweries in attendance also got their start here in Auburn so we love showcasing our local homebrewers.

Votes from all AUOktoberfest attendees will help determine the winner!

Information for Homebrewers

Are you a homebrewer interested in signing up for Homebrew Alley? We’d love to have you! Please register here.

What We Provide

  • Tent/Pour space
  • Large Igloo cooler
  • Banner featuring your brewery/chosen name (can take with you)
  • Two 6’ tables with white linen tablecloths
  • Access to ice trailer
  • Power (only if requested prior to event). If you do require power please make sure that your equipment voltage/output matches with our power supply prior to plugging anything in. We will not be responsible for any damages to any equipment.

What You Provide

  • Beer!
  • Décor for your area
  • Jockey box/dispenser
  • Container for your keg
  • Someone stationed at your event for the duration of the festival

What to Expect

We expect heavy crowds to arrive right at 4:00 PM. Homebrew alley is stationed at the entrance of the festival, so homebrewers tend to have large crowds early in the event, and stay steady throughout the first three hours of the event.

There are no rules or regulations on styles of beer for the competition – the only thing that matters for judging is how much the guests enjoy it. The first beer that you register online will be the one considered for voting.

Guests attending Oktoberfest will use the Oktoberfest App to vote for their favorite Homebrew Alley beer. A live leaderboard will be visible throughout the event. The brewer with the most votes and ratings at 6:45 p.m. will win Oktoberfest 2019 Homebrew Alley. The app is available here.

We will announce the winners of homebrew alley at approximately 7 PM on the main stage.

We are expecting a crowd of about 2,000 guests, so please plan accordingly on quantity and be sure to encourage those coming by and your friends to use their tokens.

Please click on this link to “purchase” your tickets (they are free). There will be a green button on the main page that says “Tickets.” Please select “Homebrew Alley Registration” and continue the checkout process by filling out the requested information.  It is required to input your first beer, but fields are available to list up to four. Remember, your first beer listed is the one that will be voted on. Also, if you do not know the guest attending with you at this time please just put in the box “Will email,” so we know to look out for it and get it at a later time.

Those not registered online by September 6 are not guaranteed to have their information on the event brochure or have a banner produced for them.

If you have questions about Homebrew Alley, please contact Adam Keeshan at or 334-321-3165. Otherwise, all participants will be contacted on September 15.

The winner of the Homebrew Alley competition will have the opportunity to work with an Alabama or Regional brewery to have their beer produced and sold to Ariccia. We will put your beer on draft and sell to the public, but also invite the winner and 15 of their guests to enjoy the beer and complimentary hors d’oeuvres on a date agreed by both parties.

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