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There’s Something for Everyone!

150+ Beers

There’s something for everyone at AU Oktoberfest! With 100 breweries showcasing more than 150 beers from across the U.S., there’s no shortage of new brews to try!

2,000+ Attendees

This event is a sell out year after year, and it’s no wonder: the best brewmasters, German-inspired contests, college football on the big screen and live music make this a must-attend event!

Homebrew Alley

Homebrewers from Alabama will be competing for your vote to name them the best! Come try brews from more than a dozen homebrewers and cast your vote for your favorite!

AU Brewing

Come see Auburn University’s Brewing Sciences Program in action with live educational demonstrations throughout the event, plus taste products made right here at Auburn University!

Contests & More

Compete against other well-dressed guests for the title of Mr. and Miss Oktoberfest, try your hand at the Sam Adams Stein Hoisting competition or enter your dog in our Weiner Dog Race!

Food Trucks & German Fare

Come hungry! Local food trucks will be on hand selling a variety of fares, and traditional German cuisine will be available to purchase.

AU Oktoberfest

Download the Oktoberfest App!

Stay up to date on everything going on with Oktoberfest when you download the AU Oktoberfest App! Get all the information you need before, during and after Oktoberfest! With the app, you can:

  • View all breweries attending Oktoberfest
  • Create your personal “must-taste” list prior to arriving
  • Rate beers as you taste
  • View a live leaderboard of everyone’s favorite brew
  • View the festival map
  • Keep track of special events so you don’t miss a thing
  • Vote for “best homebrewer”

Have you got what it takes?

AU Oktoberfest is more than just beer tasting! Enter to become “America’s Stein Hoister of the Year?” Join us this year to compete for a spot in the 2020 finals. The top 5 male and top 5 females across the country will compete for the grand prize.

Or dust of your lederhosen to see if you’re the best dressed at Oktoberfest! The winners will be crowned Mr. and Miss Oktoberfest!

Is your dog the Top Dog? Find out in our Weiner Dog Race!

100 Breweries  |  150+ Beers

There is no shortage of beers of all types at AU Oktoberfest! Sample brews from breweries across the country, large and small – you might even find your new favorite!

AU Oktoberfest was named a “Top 20 Event” for October 2018 by the Southeast Tourism Society (STS). The STS Top 20 Festival and Event Awards have highlighted exceptional programs around the Southeast since 1985. Travel industry experts select 20 events per month, and STS publicizes them throughout the United States. Read More

The Oktoberfest Brewers Love!

We have been attending the Oktoberfest at AUHCC since before we opened with just a tent telling people, “coming soon”. Now this is one of the few events that we the owners still make it a point to be at.  With it being right in our back yard and the support AUHCC has given us from the beginning we continue to enjoy this great event!


John Corbin
John CorbinRed Clay Brewing

This Oktoberfest event is the premier beer festival in Eastern Alabama. I look forward to attending every year and seeing both the crowds and number of beers for trial grow. I have attended several other beer festivals throughout the state and none treat their guests and suppliers as well as the Auburn Hotel and Conference Center. Prost!

Mike Aurilio
Mike AurilioThe Boston Beer Company

Of all the festivals I attend, The Hotel at Auburn’s annual Oktoberfest is one the premier events & I look forward to it each year. The festival is top notch in every aspect – from the cuisine, location, helpful staff, music and decorations.  I can’t speak highly enough about the Auburn craft patrons who attend as well, many in authentic German garb.  The hotel rolls out the red carpet for the breweries and extends every courtesy to ensure our work and stay is as enjoyable as possible.  If you can’t make it to Munich, this is the next best thing!

Robin Hoshor
Robin HoshorYellowhammer Brewing
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